Social Media Ad Image Size Guide

Social Media Image Ad Size Guide (2024-2025)

This guide provides a summary of recommended image ad sizes and specifications for major social media platforms, based on information retrieved from official help centers and reputable marketing resources in May 2025. Always refer to the respective platform's latest official documentation for the most current guidelines.

Downloadable Grid Templates

Below are links to downloadable PNG grid templates for common ad sizes. These can help you structure your designs according to F-Grid or Z-Grid principles.

Facebook

  • Feed Ads:
    • Recommended: 1080 x 1080 pixels (1:1 aspect ratio).
    • Also supported: 1200 x 628 pixels (1.91:1 aspect ratio).
    • Minimum width: 600 pixels.
    • Minimum height: 600 pixels (for 1:1), 750 pixels (for 4:5).
    • File types: JPG or PNG.
    • Max file size: 30MB.
  • Right Column Ads:
    • Recommended: 1200 x 1200 pixels (1:1 aspect ratio).
    • Minimum: 254 x 133 pixels (historically, but larger is better).
  • Marketplace Ads:
    • Recommended: 1080 x 1080 pixels (1:1 aspect ratio).
  • Search Ads:
    • Minimum: 600 x 600 pixels.
  • Stories Ads:
    • Recommended: 1080 x 1920 pixels (9:16 aspect ratio).
    • Minimum width: 500 pixels.

Sources: Facebook Business Help Center snippets (May 2025), WASK Blog (Feb 2025)

Instagram

  • Feed Ads (Single Image):
    • Square: 1080 x 1080 pixels (1:1 aspect ratio) - Recommended.
    • Landscape: 1080 x 566 pixels (1.91:1 aspect ratio).
    • Portrait: 1080 x 1350 pixels (4:5 aspect ratio) - Recommended for engagement.
    • Minimum width: 500 pixels (though 1080px is best).
    • File types: JPG or PNG.
    • Max file size: 30MB.
  • Stories Ads:
    • Recommended: 1080 x 1920 pixels (9:16 aspect ratio).
    • Minimum width: 500 pixels.
  • Explore Ads:
    • Same as Feed Ads (1080 x 1080 or 1080 x 1350 recommended).
  • Carousel Ads (Image):
    • Recommended: 1080 x 1080 pixels (1:1 aspect ratio).
    • 2 to 10 images per carousel.

Sources: Meta Business Help Center snippets (May 2025), Sprout Social (May 2025), Karola Karlson (2025)

X (formerly Twitter)

  • Image Ads (Standalone/Single Image & Multi-Image Tweets):
    • 1:1 aspect ratio: 1200 x 1200 pixels (Recommended).
    • 1.91:1 aspect ratio: 1200 x 628 pixels (Recommended).
    • Minimum: 600 x 335 pixels (larger is better).
    • File types: PNG, JPG.
    • Max file size: 5MB.
  • Website Card Image Ads:
    • 1.91:1 aspect ratio: 800 x 418 pixels (Recommended).
    • 1:1 aspect ratio: 800 x 800 pixels (Recommended).
  • App Card Image Ads:
    • 1:1 aspect ratio: 800 x 800 pixels.
    • 1.91:1 aspect ratio: 800 x 418 pixels.

Sources: X Business Help Center snippets (May 2025), Sked Social (Mar 2024), Simplified AI (Mar 2023)

LinkedIn

  • Single Image Ads (Sponsored Content):
    • Recommended for 1.91:1 aspect ratio: 1200 x 628 pixels.
    • Recommended for 1:1 aspect ratio (Square): 1200 x 1200 pixels.
    • Supported for 4:5 aspect ratio (Vertical): Min 360 x 640 pixels, Max 2430 x 4320 pixels (to avoid borders).
    • File types: JPG, PNG.
    • Max file size: 5MB (though some sources mention 10MB for carousels).
  • Carousel Ads (Image):
    • Recommended: 1080 x 1080 pixels (1:1 aspect ratio) per card.
    • 2 to 10 cards.
    • Max file size per image: 10MB.
  • Company/Spotlight Ads (Image):
    • Company Logo: 100 x 100 pixels.
    • Custom Background Image (optional): 300 x 250 pixels.

Sources: LinkedIn Marketing Solutions Help snippets (May 2025), LinkedIn Business Ads Guide snippets (May 2025)

Pinterest

  • Standard Promoted Pins (Image Ads):
    • Recommended: 1000 x 1500 pixels (2:3 aspect ratio).
    • Square Pins: 1000 x 1000 pixels (1:1 aspect ratio) also common.
    • Other ratios may be cropped in feeds.
    • File types: PNG or JPG.
    • Max file size: 20MB (some sources say 32MB, official docs say PNGs are converted).
  • Promoted Carousel Pins (Image):
    • Aspect ratio: 1:1 or 2:3.
    • Recommended: 1000 x 1000 pixels or 1000 x 1500 pixels per card.
    • 2 to 5 images per carousel.

Sources: Pinterest Business Help snippets (May 2025), Bind Media (2025)

TikTok

  • In-Feed Image Ads (Auction):
    • TikTok is primarily video-focused, but image ads are supported in some contexts, often as part of a mixed campaign or for specific ad products like Global App Bundle.
    • Aspect Ratios: 9:16, 1:1, or 16:9.
    • Resolution (examples based on aspect ratio):
      • 9:16: ≥ 720 x 1280 pixels (or 540x960px minimum mentioned for video, images should be similar high quality).
      • 1:1: ≥ 640 x 640 pixels.
      • 16:9: ≥ 1280 x 720 pixels.
    • File types: JPG, PNG.
    • File size: Typically under 500KB for images, but check specific ad product documentation (e.g., Global App Bundle images can be larger).
  • Global App Bundle Image Ads:
    • Specifics vary, but high-resolution images fitting the aspect ratios are key.
  • Ad Display Image (for video ads):
    • Often a frame from the video or a custom image. Should match video aspect ratio.

Sources: TikTok For Business Help snippets (May 2025), Insense.pro (Aug 2024), Nestscale (2025). Note: TikTok ad specs can be very specific to the ad product (e.g., In-Feed, TopView, Branded Mission) and are frequently updated. Video is the dominant format.

Disclaimer: Social media ad specifications change frequently. Always verify with the latest official documentation from each platform before creating ad creatives.